This program teaches you how to plan and execute a successful strategy for bringing a new product or service to the market. It covers topics such as:
Identifying and understanding your target market
customer segments
buyer personas
Developing and testing your value proposition and unique selling proposition
Crafting and delivering your marketing and sales messages and channels.
Aligning your supply chain and sales operations with your go-to-market objectives and metrics.
Evaluating and improving your go-to-market performance and outcomes.
Eligibilities
You need to have some background or interest in supply chain management, sales, or marketing and bachelor’s degree in a relevant discipline.
Note: Eligibility requirements may vary based on the specific course or program you choose. Please refer to the detailed course brochure for more information.
--- Emerging Business ---
Supply Chain & Sales - Go To Market Program
Total Days
26 Days
Total Hours
170 Hours
Your Achievement,
Recognized
Successfully complete the Supply Chain Sales Go To Market Program
and showcase your professional achievement with our certificate.
Certificate awarded upon successful completion of the program